Arcade Loyalty

Project: Arcade Loyalty Role: UX Designer Duration: December 2021 to February 2022

A loyalty program for local arcades to offer new incentives, rewards, and reasons to visit them.


Challenges

  1. Create a new way to give incentives for visiting the arcade.

  2. Design to make it fit a simple and nostalgic aesthetic.

  3. Create an easy way to claim prizes.


Thought Process

As I was looking for candidates to interview for the app, I was looking for a variety of ages as I was uncertain who the primary users would be. After finding users, I was able to then answer questions like "How would this product be useful", "What does the end goal need to feel like?". I knew I would need to create a cheap way for a family to gain rewards to revive their existing love of arcades.



Meet the Users

The process of making paper wireframes allowed me to try ways I believed users could navigate through the app.